![]() ![]() Three - maybe they like the smell of Wetzel Pretzel. I'm not going to attempt to answer why people go to the mall, but I'd argue it has to do with a few things: One - they want to be social. Why? Well, despite the fact that Amazon is one of the top ten retailers in the world, people still get in their cars and go to the shopping mall to buy products, right?Ī view of Alibaba's shopping mall, VR-style. In my mind, Amazon is the king of innovation when it comes to supply chain and logistics.īut here's the thing: While Amazon is delivering on efficiency, they could do a better job of delivering on experience. ![]() ![]() ![]() (In fact, they even just patented a floating blimp warehouse that can - theoretically - dispatch delivery drones to get your package to you within minutes of making the purchase.) And right now, Amazon is delivering perhaps the most efficient online shopping model: they have same-day shipping, a fleet of delivery trucks and vans, over 90 distribution centers across the country, and a constant devotion to getting customers their products as quickly as possible. "The evolution from 2D to 3D is unavoidable."Īs an investor, I'm constantly analyzing how retail business models will evolve with new technologies. Within a few days, 8 million had given it a go. "The evolution from 2D to 3D is unavoidable."Īccording to Vice, an hour after Buy+ launched, 30,000 people had tried it. "Once customers get used to consuming and interacting with certain content format, it would be hard to go back," a Buy+ representative told Vice. In late 2016, China's largest e-commerce company, Alibaba, debuted Buy+, a virtual reality shopping experience that Vice dubbed "the latest - and largest - in a cluster of recent attempts to write VR into shopping's future."īuy+ is a fairly straightforward experience: You stick on the VR headset, you wander around the store, examine products you're interested in buying, and put them into your cart by staring at a blue dot on the product. In fact, it's already happening in China. (More on that in a bit.) Now, this may all sound like science fiction, but it's very much a possibility. The point is: An Amazon virtual shopping mall would be an amazing experience, not just for the consumer, but for the next generation of sellers as well. They could shop alone, or with friends, and even meet new people browsing alongside them.Īmazon could even create virtual celebrity shopping companions, so that you could buy pet toys with a virtual Tom Cruise. Specifically, I'm envisioning a full-fledged shopping mall where customers can walk around, browse stores, check out different products, and interact with other shoppers. (And to be sure, watching "Gladiator" or "300" in VR will be, presumably, very awesome - and very terrifying.)īut here's something I don't understand: Why isn't Amazon developing virtual reality for its retail division? They should be. I expect that soon enough, you'll be able to watch all of your favorite titles in virtual reality. Now, this wasn't particularly surprising to anyone who follows digital media and entertainment: Both Netflix and Hulu have their own VR programs, so it stands to reason that Amazon Video will have its own VR catalog of movies and TV shows. Back in March 2016, Amazon made a curious announcement: The company was hiring a team to start building a virtual reality platform for its Video division to work on "immersive storytelling." ![]()
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